The Email Marketing report displays metrics for an email marketing campaign either defined by appeal or message.
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Caution
The Email Marketing report will not report on failures/bouncebacks unless the you are using a remote SMTP server. If you are not using a remote SMTP server a failure indicates that the email address was not validated (e.g. empty field, incorrect format) and the email was not generated. |
Email Marketing Report Criteria
The following table describes this report’s criteria:
| Criteria |
Description |
| Appeals |
Enables you to filter the report based on the appeal.
You can enter the name of the appeal in the field or click  to select the appeal. For more information, refer to The Find Appeals Dialog Box.
If you click to select the appeal, you can only select one appeal at a time. If you want to include multiple appeals in the report, then you must select each appeal separately. |
| Message Name |
Enables you to filter the report based on the message's 'Name'.
To add additional fields, click  or press CTRL+TAB once you have made an entry. |
| Correspondence Code |
Enables you to filter the report based on any correspondence codes that were used.
To add additional fields, click or press CTRL+TAB once you have made an entry. |
| Correspondence Date Format |
Specifies the date to use for the report:
- Date Range
- Previous 7 Days – This does not include today.
- Today
- Yesterday
This is the date that the message was sent.
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| Correspondence Sent Date From |
If you are entering a date range, this is the date from which data will be included in the report. This field is enabled for you to enter the time (hh:mm:ss). If you do not enter the time, 00:00:00 is assumed. If you want to include the data from the entire day of the date you select, set the time to 00:00:00.
Any value entered into this field will only apply if Date Range is used.
Enter a date or relative date into the field or click  or  to select the date or relative date.
For more information, refer to Using the Calendar to Select a Date and Using Relative Dates and Times. |
| Correspondence Sent Date To |
If you are entering a date range, this is the date to which data will be included in the report. This field is enabled for you to enter the time (hh:mm:ss). If you do not enter the time, 00:00:00 is assumed. If you want to include the data from the entire day of the date you select, set the time to 23:59:59.
Any value entered into this field will only apply if Date Range is used.
Enter a date or relative date into the field or click or to select the date or relative date.
For more information, refer to Using the Calendar to Select a Date and Using Relative Dates and Times. |
| Grouping |
Enables you to group the report's output:
- Message: Groups the report by message.
- Appeal: Groups the report by appeal.
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| Options |
Enables you to refine the report's output:
- Link Name Analysis: Will sort the report so that it is grouped by the 'Link Name' used in the message.
- Referrer Analysis: Will sort the report so that it is grouped by the referrer.
- Sales Analysis: Will sort the report so that it is grouped by sales that were made through the link within the message.
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