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transaction

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transaction

The transaction object is a description of the order served on the page using the required Google ecommerce schema.

The transaction object will be output by default when an order is completed. If Google Tag Manager users want to write their own transaction object using a custom HTML tag, they can disable the output of the transaction object using the Disable Google Tag Manager Transaction attribute on the Content Management application Site|Applications page for the site. Set the 'Value' to 1.

Attribute Description Type Full dataLayer Variable Macro Path Type
transactionAffiliation affiliation from registry or site attribute string transactionAffiliation string
transactionCity Order Customer Address City string transactionCity string
transactionCountry Order Customer Address Country string transactionCountry string
transactionId Order Number string transactionId string
transactionShipping Order Total Delivery Charges number transactionShipping number
transactionState Order Customer Address State string transactionState string
transactionTax order_total_charge2 + order_total_charge1 number transactionTax number
transactionTotal Order Grand Total number transactionTotal number

transactionProducts

transactionProducts are an array of products on the order. Each product type is grouped and reported differently in the array. Refer to the tables below for a description of each attribute per product type.

Single Admissions

One row in the array for each unique performance name, price type and price zone grouping.

Attribute Description Type Full dataLayer Variable Macro Path
category series_name & " Admission" string transactionProducts[index].category
name performance short description & " Admission" string transactionProducts[index].name
price admission amount number transactionProducts[index].price
quantity count of admissions for grouping number transactionProducts[index].quantity
sku performanceName & " Admission " & price type & " - " & price zone string transactionProducts[index].sku

Bundles

One row in the array for each distinct bundle instance

Attribute Description Type Full dataLayer Variable Macro Path
category bundle group string transactionProducts[index].category
name bundle description string transactionProducts[index].name
price bundle amount number transactionProducts[index].price
quantity effectively always 1 number transactionProducts[index].quantity
sku bundle name string transactionProducts[index].sku

Miscellaneous Items

One row in the array for each distinct miscellaneous name/option.

Attribute Description Type Full dataLayer Variable Macro Path
category miscellaneous item category string transactionProducts[index].category
name miscellaneous item description string transactionProducts[index].name
price SUM for grouping number transactionProducts[index].price
quantity count of grouping number transactionProducts[index].quantity
sku miscellaneous item name string transactionProducts[index].sku

Gifts

One row in the array for each gift on the order.

Attribute Description Type Full dataLayer Variable Macro Path
category fund string transactionProducts[index].category
name appeal name string transactionProducts[index].name
price pledge amount number transactionProducts[index].price
quantity 1 number transactionProducts[index].quantity
sku gift name string transactionProducts[index].sku

Stored Value Items

One row in the array for each stored value item on the order.

Attribute Description Type Full dataLayer Variable Macro Path
category stored value item type string transactionProducts[index].category
name stored value item description string transactionProducts[index].name
price stored value item amount number transactionProducts[index].price
quantity 1 number transactionProducts[index].quantity
sku stored value item name string transactionProducts[index].sku

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