Promotional codes can be used throughout AudienceView to:
- Provide a way to discount admission prices for a specific price type.
- Grant access to performances or admission pricing to only those customers or agents who know the promotional code or hold a benefit that carries the associated promotional code.
- Grant access to miscellaneous items to only those customers or agents who hold a benefit or who have the promotional code.
- Grant access to seating to only those customers or agents who hold a benefit or who have the promotional code.
- Enable delivery methods on an order that would not normally be available.
- To restrict access to payment methods on an order so that specific payment methods must be used (e.g. a pre-sale only available to AMEX cardholders).
When created, promotional codes can be:
- Promotional Codes: Promotional codes are associated to customer accounts enabling the exposure of promotions automatically. For example, offering members-only performances or exclusive members-only pricing. Once the member is associated to an order, the promotion is automatically available.
- Promotional Access Codes: Promotional access codes are manually entered on an order to expose the associated promotion. Promotional access codes can also be associated to customer accounts, enabling them to function similarly to promotional codes.
Once a promotional code is associated with a customer account, the customer or agent has direct access to the associated promotion. Therefore, if customers or agents acquire a benefit (e.g. through a membership) that contains a promotional code, they would be able to make the purchase without restrictions.
When a promotional code is assigned to a hold type, the code along with a role’s access to the hold type can grant access to seats assigned to the hold type. For example, if the role has access to the hold type, users logged on using the role can always access the hold type regardless of the promotional code. If the role does not have access to the hold type, users must enter the promotional code to access the hold type.
Speak to your system administrator for more information on how promotional codes are configured at your organization.
For more information, refer to Product Configuration Promotional Codes.