• Creating a Message
• Creating an Email or an Internal Message (AudienceView 6.8.10)
• Creating a Message Extract (AudienceView 6.8.10)
• Building the Content of a Message
• Building Links to Performances, Bundles, Articles and Miscellaneous Items in a Message
  • Linking to a Performance in a Message
  • Linking to a Bundle in a Message
  • Linking to an Article in a Message
  • Linking to a Miscellaneous Item in a Message
  • Linking to a Gift in a Message
  • Referrer Codes
• Inserting Tags into a Message
• Previewing a Message
• Testing and Scheduling Messages
  • Permission and Content Requirements for Scheduling Message
  • Sending a Test Message
  • Scheduling a Message
• Spotlighting an Internal Message
• Modifying a Message
• Copying a Message
• Deleting a Message

You can create links in a message to specific on-sale miscellaneous items. When recipients click on the link, they will be directed to online sales page for that particular miscellaneous item.

To create a link to a specific item, complete the following:

1. Open the Correspondence application from the AudienceView Desktop.
2. Select the Messages tab.
   The Messages|Search page appears.
3. Select the Build tab.
   The Messages|Build page appears.
4. Enter the message text for the link (e.g. 'Click HERE to purchase').
5. Highlight the text that you want to build the item link upon (e.g. 'HERE' in 'Click HERE to purchase').
   If no text is selected, the link will be created using the miscellaneous item name. The link will be inserted at the position of the cursor.
6. Click 'Build Link' and select Miscellaneous Item.
   The Find Miscellaneous Items search box appears.
7. Search for and select the miscellaneous item that you want to link to. For more information, refer to The Find Miscellaneous Items Dialog Box.
   The link for the item is displayed in the 'Link' field.
8. Select the appropriate base site for the URL in the 'Base Site URL' dropdown.
   Entries available from the 'Base Site URLs' dropdown are defined in the Site URLs list. For more information, refer Configuring Lists.
9. Optionally, select a value to categorize the link that you are embedding in the message from the 'Link Name' dropdown.
   Entries available from the 'Link Name' dropdown are defined in the Link Name list. For more information, refer to Configuring Lists.

   Information For example, you could insert a 'Link Name' of Electronic to any links that are related to electronic music merchandising. Then you can create a Correspondence BI query using the Response Link Name criteria or a Customer BI query using the Correspondence Response Link Name criteria to target customers who clicked on an Electronic link. For more information, refer to Business Intelligence and Reports Business Intelligence.

   Caution When users click on more than one link from an email in the same session, only the first link is registered in the audit; however, if they take further action after clicking the link (e.g. purchase the item) then the click-through is registered in the audit. Because users have to log in to check Internal messages, links included in Internal messages are not added to the audit unless users log out or take further action after clicking the link (e.g. purchase the item).

10. If Google Analytics has been enabled for the Correspondence application, the following fields will appear:
    • Campaign: Enter the name of the email marketing campaign (e.g. Fall 2013 Newletter)
    • Content: Enter a brief description of the content of the email (e.g. 20%-off Fall 2013 Events)
    • Medium: Enter the medium used to communicate with customers. In most cases this will be Email.
    • Source: Enter the name of the company/list used to send the email to customers. This is particularly important if your organization also uses an outside email marketing company.
11. Click 'Insert Link'.
    The miscellaneous item link is inserted in the message.
12. For every miscellaneous item link that you want to add, repeat the process from Step 4.
13. Click 'Apply'
    A window confirms that the application updated the article.
14. Click 'OK'.

Hint If you are using alternate site branding, apply the site brand to the inserted link. For more information, refer to Applying a Brand to a Site.