AudienceView Documentation

• Opting Customers into Email Communications by Default
• Opting Customers Out of Email Marketing by Default
• Default Customer Email Marketing Message Preferences
  • Opt-In Options - Customer Communication Preferences List
  • Opt-Out Options - Customer Marketing Preferences List
• Creating a Single Click Unsubscribe Link
• Creating Mailing Lists
  • Creating BI Queries for Email Messages
  • Mailing List - Customer Communications Preferences
  • Do Not Mail List - Customer Marketing Preferences
• Assigning Email Preferences
  • Assigning a Communication Preference
  • Assigning a Message Source
  • Assigning a Marketing Preference

Product Guides > 6.3.0 Product Documentation > 6.3.0 Application Documentation > AudienceView User Guides > Email Marketing Guide > Managing Customer Communication and Marketing Preferences > Creating Mailing Lists > Mailing List - Customer Communications Preferences

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To create a mailing list that includes all of the customers who have opted-in to receive email communications, you must create a Business Intelligence query with the following criteria:

1. Open the Business Intelligence and Reports application from the AudienceView Desktop.
2. Select the Business Intelligence tab.
   The Business Intelligence|Search page appears.
3. Select Customer from the 'Object List' dropdown.
   The option you select determines the criteria and fields you can work with.
4. Click 'Create New'.
   The Business Intelligence|Criteria page appears.
   Define the criteria for your query as follows. Criteria are visible to users and evaluated to determine the data to return in the results of a BI query. For more information, refer to Working with BI Criteria.

   Field	Value
   Category/Criteria	Customer Communication Preferences
   Type	Equal
   Function	Blank
   Values	Yes, please keep me informed with news, offers and updates! Music News Theatre News Membership News The above values are examples that may not exist in your system. Select any value that has a mailing list associated with it.

   
   

5. Optionally, you can also filter the criteria to exclude any customers who may no longer be active by going to the Business Intelligence|Filtering page and filtering for:

   Field	Value
   Operator Type	Or
   Filter	Customer State
   Types	Matches
   Value(s)	Closed Suspended

   
   For more information, refer to Working with BI Filters.
   

6. Save your changes by expanding the save lists and extracts section of the Business Intelligence|Results page and save your changes. For more information, refer to Saving a BI Query.
7. Search for and select the saved list that you would like to add your criteria to. For more information, refer to the Business Intelligence-Search Page and Performing Searches.
   The Business Intelligence|Results page appears.
8. Click 'Add Criteria'.
9. Select the criteria list that you just created from the 'search_id' dropdown.
10. Select Remove from the 'type' dropdown.
11. Click in the save lists and extracts section.
12. Alter the name of the Business Intelligence query in the 'Name' field so that the version that excludes the opted-out customers is easily identified.
13. Click 'Save a Copy'.

When you are going to send an email to customers, select the altered version from the Find Saved Lists dialog box as the 'Send To' list.