AudienceView Connect

Opt-Out Options - Customer Marketing Preferences List

The opt-out options are defined in the General Configuration application Lists page Customer Marketing Preferences list.

The options are displayed in the Customer Services application Customers|Basic page and the online user's My Account page. Customers can login to their online accounts to opt-out of all of the email marketing lists at once (or select the lists that they want to opt-out of). Customers can also opt-out of individual email marketing lists by clicking the unsubscribe links that they receive in each email. For more information, refer to Creating a Single Click Unsubscribe Link.

Each value in the Customer Marketing Preferences list is associated to an email marketing list (e.g. Offers, Promotions, Memberships), and each email marketing list has its own opt-out options.

If your organization is using both the Customer Communication Preferences and the Customer Marketing Preferences lists, ensure that the entries for each are not the same.

To configure your customers so that they will not receive email marketing messages:

  1. Open the General Configuration application from the AudienceView Desktop
  2. Select the Lists tab.
    The List|Search page appears.
  3. Search for and select the Customer Marketing Preferences list. For more information, refer to General Configuration Lists-Search Page and Performing Searches.
    The List|Basic page appears.
  4. Select the Entries tab.
    The List|Entries page appears.
  5. In the 'Key' field, enter the unique identifier for the value that you are adding to this list.
  6. Click 'Add Entry'.
    The new entry is added to the list entries table.
  7. In the English column, specify the value that you are adding to the list.
  8. Optionally, you can enter a number in the 'Sorting Hint' field. This will determine the order that the list entries will appear in when displayed in a dropdown or multi-select field.
    For more information, refer to Specifying a List’s Sort Order.
  9. For any additional values that you are adding to the list, repeat the process from Step 5.
  10. Click 'Apply'.
    A window confirms that the application updated the list.
  11. Click 'OK'.

The entries that you have set will now be displayed on customers' Customer Services application Customers|Basic page and the online users' My Account page under the heading Customer Marketing Preferences. A selected check box indicates that the customer does not want to receive the email marketing communications. To create a mailing list that excludes all of the customers who have opted-out of receiving email messages, you must create a Business Intelligence query with the following criteria. For more information, refer to Do Not Mail List - Customer Marketing Preferences.