This category is where labels can be modified. You can customize parts of the AudienceView application according to your organizations requirements. In general, each sub-category corresponds to the main applications available from the desktop (e.g. Funds Management or online sales), and then is broken down into the main pages within those applications (e.g. Campaign or shopping cart).
When working with this category and sub-categories, the Key column contains the name of a field, tab, button, title, pop-up message or other variable (e.g. createNewButton) and the Label column contains the text that is displayed to the user (e.g. Create New), which you can modify.