In this example, a program has two campaigns each with two appeals. One campaign runs over a shorter period than the other. The following image illustrates the program’s structure:
Example Program Structure
Program: Spring Blitz 2011
The following table illustrates the configuration of the Spring Blitz 2011 program:
| Field |
Setting |
| Name |
Spring Blitz 2011 |
| Target |
25,000 |
Campaign: Direct Mail to Members
The following table illustrates the configuration of the Direct Mail to Members campaign:
| Field |
Setting |
| Name |
Direct Mail to Members |
Appeal: Current Donors
The following table illustrates the configuration of the Current Donors appeal:
| Field |
Setting |
| Name |
Current Donors |
| Receiptable Amount |
100 |
Appeal: Lapsed Donors
The following table illustrates the configuration of the Lapsed Donors appeal:
| Field |
Setting |
| Name |
Lapsed Donors |
Campaign: Phone Membership and Donation Drive
The following table illustrates the configuration of the Phone Membership and Donation Drive campaign:
| Field |
Setting |
| Name |
Phone Membership and Donation Drive |
Appeal: Members of Affiliated Clubs
The following table illustrates the configuration of the Members of Affiliated Clubs appeal:
| Field |
Setting |
| Name |
Members of Affiliated Clubs |
Appeal: Phone Membership Donation Drive
The following table illustrates the configuration of the General Public appeal:
| Field |
Setting |
| Name |
General Public |
Gift with Points: Cash Donation
The following table illustrates the configuration of the Cash Donation gift:
| Field |
Setting |
| Name |
Cash Donation |
| Value Type |
Recommended |
| Receiptable Amount |
80 |
| Points |
Description: Members
Start Date: 2011-03-01
Points Per Dollar: 1.5
Membership: Cash |