The Order Marketing Data report details order information by marketing data for a given range of performances, roles and order creation dates. It breaks out orders purchased across different order marketing data values.
This report can be used to determine the effectiveness of various advertising campaigns either at the end of the run or throughout the run of performances to determine the most effective means of advertising for particular performances.
Order Marketing Data Report Criteria
The following table describes this report’s criteria:
|
Criteria |
Description |
|
Series |
Specifies one or more series to include in the report.
Enter the series name or click to search for the series.
For more information, refer to The Find Series Dialog Box. |
|
Performance Code |
Enables you to filter the report by a specific performance.
Enter the performance code or click  to search for the performance.
For more information, refer to The Find Performances Dialog Box. |
|
Order Code |
Enables you to filter the report for those orders which include the selected marketing data.
To select more than one order code, hold CTRL or SHIFT while making your selections. |
|
Order Date Format |
Specifies the date to use for the report:
-
Date Range
-
Previous 7 Days – This does not include today.
-
Today
-
Yesterday
This is the date that the order was created.
|
|
Orders From |
If you are entering a date range, this is the date from which data will be included in the report. This field is enabled for you to enter the time (hh:mm:ss). If you do not enter the time, 00:00:00 is assumed. If you want to the include data from the entire day of the date you select, set the time to 00:00:00.
Any value entered into this field will only apply if Date Range is used.
Enter a date or relative date into the field or click  or  to select the date or relative date.
For more information, refer to Using a Calendar to Add a Date and Using Relative Dates and Times. |
|
Orders To |
If you are entering a date range, this is the date to which data will be included in the report. This field is enabled for you to enter the time (hh:mm:ss). If you do not enter the time, 00:00:00 is assumed. If you want to the include data from the entire day of the date you select, set the time to 23:59:59.
Any value entered into this field will only apply if Date Range is used.
Enter a date or relative date into the field or click or to select the date or relative date.
For more information, refer to Using a Calendar to Add a Date and Using Relative Dates and Times. |
Advanced Section
The following criteria is available in the advanced section:
|
Criteria |
Description |
|
Performances From |
Enables you to filter for those performances that occur on or after the date entered.
The application will ignore your entry if you do not enter a value for 'Performances To' date.
Enter a date or relative date into the field or click or to select the date or relative date.
For more information, refer to Using a Calendar to Add a Date and Using Relative Dates and Times. |
|
Performances To |
Enables you to filter for those performances that occur on or before the date entered.
The application will ignore your entry if you do not enter a value for 'Performances From' date.
Enter a date or relative date into the field or click or to select the date or relative date.
For more information, refer to Using a Calendar to Add a Date and Using Relative Dates and Times. |
|
User Role |
Enables you to filter by the selected user roles.
This is the user who created the order.
To select more than one user role, hold CTRL or SHIFT while making your selections. |
Order Marketing Data Report Output
The following image illustrates a sample report.
The image above illustrates how a marketing data field could be used to capture information regarding your organization’s marketing strategies.
The report is grouped by the selected order marketing data and then by the marketing data’s value. The following table describes the report’s output:
|
Column |
Description |
|
Order Type |
The value for the selected marketing data. |
|
Number of Orders |
The number of orders with the same Order Type. |
|
Number of Tickets |
The total number of tickets by Order Type. |
|
NET Ticket Value |
The net value of the admissions by Order Type. |
|
Value of Orders |
The net value of the orders by Order Type. |
|
Amount Paid |
The amount paid by Order Type. |
|
Amount Due |
The amount due by Order Type. |