System Overview
AudienceView is the only fully integrated, web-based software solution that combines ticketing, customer relationship management (CRM), funds management, venue management, online content management, targeted marketing and reporting tools that can be customized to suit the needs of your organization. AudienceView’s white label solution empowers clients to maximize their venues’ resources, connect with their audiences, and be in control of their data and service charges.
The Customer Services application is the gateway to your customer ticketing service. This functionality is key to your interaction with your customer base to provide personalized service and care. The flexibility that you will find using AudienceView allows you to sell tickets how and when you want.
From within the Customer Services application, you can build and manage customer profile data, process orders, find best available seats quickly, manage bundles, create and manage notes, manage the purchase and use of gift certificates and gift cards, process donations and view your end of day balance.
The Business Intelligence and Reports application is used to run pre-defined reports, create and run business intelligence queries, and create extracts. Specifically, it enables you to create queries to extract data from your database relating to customers, orders, admissions, notes and so on.
The Utilities application enables you to perform a number of functions in a batch including, but not limited to:
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Creating batch invoices
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Renewing subscriptions, offers and pledges
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Printing large quantity of tickets
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Printing tax receipts and/or thank you letters for donors
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Updating performance information
The Correspondence application allows you to send message to your customers from directly within the system. Messages can be sent to customers via email or they can be sent to customers' Message Centres within their Online accounts. Using this tool, you can create your message formats, use up-to-date Business Intelligence lists for your contacts, save and schedule various messages to send automatically based on your timeline, and track correspondence history for each customer.
The Venue Configuration application is where all venues, series, performances and price charts are built and maintained.
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Venues: AudienceView provides an intuitive, easy-to-use Graphical User Interface that enables you to easily create venues. You have the option of building your venue(s) section by section with detailed seating information that can be built into each seat, such as the name, description, section, row, seat, aisle, entrance and so on. Seats can be added, removed or modified at any time and these changes can be pushed down to the appropriate events, regardless of the on-sale dates.
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Series: In AudienceView, a Series acts as a container of information that allows organizations to build out basic information that will be inherited by all individual performances in the series. Basic information includes the name, description, producer, ticket template, first/last performance date, accepted payment methods, accepted delivery methods (ticket distribution), HTML pop-ups, multiple logo URLs, keywords, and 10 user definable data fields (used for further segmentation, search and so on). Modifications made at this level will be pushed down to all of the performances that are associated to the series.
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Performances: AudienceView allows you to create events efficiently and effectively. At the Performance level, you can define event dates, times, types, unique performance codes (with or without date information), select optional and/or required performance questions and attach price charts. Individual events can be modified from the series template for special occasions or one-off purposes.
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Performance Management: Once you have created performances, AudienceView allows you to manage multiple performances' admission inventory and templates.
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Price Charts: AudienceView gives you full control over the pricing models used for each and every event. Once pricing has been defined for a specific event, you have the ability to configure every aspect of that event’s pricing including face values, price zones, taxes, service charges and discounted rates. Every element within a pricing model can be modified at any point based on your organizational requirements. Additionally, pricing models can be automatically activated or terminated based on the dates and times that you set.
The Product Configuration application allows an unlimited number of taxes, bundles (packages and season seats), service charges and promotional codes to be configured and modified at any time by authorized individuals.
The General Configuration application is where an unlimited number of payment methods, ticket templates, delivery methods, producers, XSL templates and account linkage types can be configured for use throughout the system.
The Legends application allows you to create/configure an unlimited number of visual representations for price zones, hold types, best available (or fill zones), performance types and price types.
The Funds Management application enables you to manage donations, sponsor data, prospects and evaluate a campaign's success while automatically processing donation acknowledgements and tax receipts.
The Content Management application is designed to replace or complement your existing corporate website. You are able to design and control content directly from within the application with little or no web design experience.
The Application Security application is used to create and define roles, groups and users as well as manage the restriction and permission settings of each and every user within the system.
The Registry application enables you to customize most aspects of your system, including button and field labels, alert statements, required fields, pop-up messages, default values, time-outs, payment processing gateways, printer ports and data input limitations. Modifying the Registry affects your entire system and all users and roles.
The My AudienceView application offers staff members a personalized area of the system for tracking notes/tasks and running reports that have been assigned to them. This area allows managers and administrators to control and track the activities of staff through the system.
AudienceView provides a fully integrated web sales application – completely branded to your needs, and completely integrated with all offline customer account record data. The standard features within AudienceView Online are focused on tickets, seats, parking, memberships and donations, with add-on products such as programs and bundles. The product also provides an e-commerce environment that has been designed with a ‘shopping cart’ interface to enable you to build a common location for customers to purchase online.
AudienceView Mobile allows customers to create accounts and purchase tickets via a mobile-optimized interface.
AudienceView has integrated kiosk functionality in its core product offering, which allows for ease in deployment. Both ticket collection and purchases are fully supported. No keyboard is necessary for ticket purchases as selections are made directly from the touch screen. AudienceView is capable of working with a variety of different kiosks provided that they meet minimum system requirements.
While kiosks are often deployed at venues, kiosks can also be deployed in support of an outlet network. The use of these devices can prove to be beneficial in decreasing logistical requirements of a staffed outlet network while at the same time decreasing administrative requirements at the box office.